Onboarding
Personalised content
Client-side logic that generates personalised content before the first render.
// Case study — EA Sports App
Bringing Fans Closer to Sports
The EA SPORTS™ App offers news, highlights, stats & scores for the world's greatest football leagues. Follow live, predict outcomes and generate rewards.
- ROLE
- Software Engineer
- PLATFORM
- Android | Jetpack Compose
- YEAR
- 2024 - Now
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// The brief
A purpose built experience enriched by player data and creators that powers fan engagement, competition, connection and identity across real and virtual sport.
// Principles
Three ideas that held it together
Instant, even on launch
Performance came first. Get users through onboarding and into a live home screen as fast as possible.
One system, many surfaces
A shared design system keeps every screen consistent — and maintainable.
Real time, optimistic updates
Live data streams in constantly. No refreshes, no loading spinners.
// The walkthrough
Five surfaces, one story
Onboarding01 / 05
Home
Discover
Reusable widgets surface video, live scores, news, predictions, gamification and more.
Scores
Live updates
Real-time scores across global football, personalised to your favourite teams.
Play
Gamification and Engagement
Predictions before the game, polls after — all built around your favourite teams.
News
Personalised content
Aggregated feeds of video, news, quizzes and moments, personalised to you.
// Reflection
What it taught me
Perceived speed is a feature
Optimistic updates and deferred API calls get relevant content to users faster.
Shared design system wins
When engineering and design speak the same language, everyone moves faster.
Small details matter
Tasteful animation at the right moment engages users when it counts.
// The role
What I owned across the app
As a Software Engineer on the app, I shipped the onboarding flow, design system, modular gamification widgets, live scores and play voting features - working closely with design and product throughout.